Social Networking Website Development: Features that Generate most traffic?

A new era of e-communication has evolved through Social Networking Websites. These websites offer users many options to communicate with their Social Network. The users can share links, photos, videos, messages, chat, music and blogs. However, there are websites which stand apart from others in terms of their interface and user-friendly navigation.

However, there is competition among such social networking websites to acquire more users and increase popularity of their respective sites. Each of the sites is trying to outwit others in their category with improved features and user interface. Some of these websites are Facebook, Twitter, Orkut and the latest entrant being Google+. Thus, many companies have altered their Web marketing strategies appropriately to counter the online competition.

One of the reasons that increase the usability of a site is the presence of intuitive features.  There are a number of networking features that a user can access in these Social Media Websites. Features such as featured member sections, profile creation, photo galleries, and search functions are used to exchange information in a social network.

While undertaking social networking website development, ESS always emphasis need to be given on its features, their visibility and functionality. The features should be placed in such a way that they are easily visible, self explanatory, intuitively useful.

Almost all social Networking Sites have certain common features. However, the option of an unusual yet helpful feature can increase the popularity of a particular social networking website. These unique features can sometimes turn out to be the USP of A Social Networking Site and engage the user, making them loyal to the website.  The newly launched Google Plus has come out with concept of circles – where you can sort your connections in different circle; and it has been much appreciate by the users.

Features such as sharing music, videos, blogs, and provision to join forums and groups are some good features offered on the social networking website. For instance, Facebook offers a unique feature of sharing links which is a USP of this social networking site. Posting one’s own comments with the links helps you share your opinion on a large scale. The circulation of the posted link is much faster to your friend circle and further to their friends. The network keeps expanding exponentially.

Sharing videos has also become one of the most essential features for all social media marketers are using it to advertise and publicize their business. Through effective participation and interaction with customers, Social Networking Platforms can be used for business. The social e-networking can give you an edge over your competitors. Another important feature is search boxes. Search functions allow searches by criteria such as gender, age, location and relationship status. The users also have a choice to create public, private or semi-private profiles to interact and exchange information in their social network.

Also with the increase in integration of mobile devices and tablets with the social media, the user time spent on social networking has considerably risen. Due to the popularity of social networking new companies will continue to join the competition with newer features that will keep growing the engagement levels at these sites.

About the Author

I work with ESS. Eastern Software Systems (ESS) is a leading software products and services company having a presence in more than 25 countries. ebizframe, a internet  based ERP software, is ESS’s flagship product.

We are a offshore software development company that offers ,application software development, software product development, web design and web development, social networking website development etc.

Creating A Social Networking Website

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